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Sorour Bros

Digital Transformation and Innovation

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Sorour Bros
Digital Transformation and Innovation

Empowering Entrepreneurs Thrive In The Business World

Hi, I’m Simon Sorour, a technology specialist and entrepreneur. I’m enthusiastic about innovation, ideation, and commercialization and about helping businesses improve their processes and technological architecture.

Experience:

  • 20+ years in the IT industry
  • Masters in Commercialisation and Innovation
  • Digital Transformation and Process Improvement

Social Links:

  • LinkedIn
Simon Sorour Photo

My Journey to Digital Transformation

The year was 2004. Armed with a fresh computer science degree and a head full of dreams, I stepped into the world of technology. Little did I know that the journey ahead wouldn’t just be about writing code; it would be about building the foundation for a future where technology empowers businesses to thrive.

For over two decades, I’ve worked with bright minds wearing many hats: the detail-oriented engineer crafting software solutions, the curious student pursuing a Master’s in Entrepreneurship and Innovation, and the seasoned professional navigating the ever-accelerating tech landscape. This journey has taken me across multiple industries and countries, where I’ve witnessed firsthand the transformative power of technology in business. From sales and delivery to process improvement, analysis, architecture, consulting, operations, and customer support, my experience is as diverse as the markets I have worked in.

This rich background, coupled with my Master’s studies, has provided me with a deep understanding of the entrepreneurial ecosystem. I’ve seen the challenges and triumphs businesses face, the impact of technology across different sectors, and the importance of constant adaptation.

As a New Zealander Egyptian, I bring a deep and unique perspective

This blend of cultures has instilled a deep appreciation for innovation and a relentless pursuit of progress. It’s this very spirit that I want to share with you all.

In 2021, I was featured on the Super Entrepreneurs Podcast to discuss my expertise and passion for entrepreneurship and innovation. In that interview, I uncovered my educational startup journey and the leverage I had from my academic involvement in commercialization and entrepreneurship.

Simon was an integral part of my solution engineering team in NZ. Along with a strong technical skill set, Simon also brought critical business value thinking to the team. I would highly recommend Simon!
Collin Banville
Salesforce Solution Engineering | Emerging Tech Partner APAC | Advisor | AICD

Building Legacy For Next Generations

This blog is more than just the culmination of that passion; it’s a legacy I’m building for my two amazing kids, an 11-year-old boy and a 12-year-old girl, who are everything in my life. While circumstances led to us being separated, the love and pride I have for them are unwavering. This blog serves as a testament to my journey, my learnings, and the ever-evolving world of technology, a world I hope they’ll explore and conquer when they’re ready.

Children enjoying sunny Sunday brunch

Here, we’ll dive into IT, business, and innovation. We’ll explore leveraging technology to streamline processes, unlock growth potential, and foster a culture of continuous improvement. We’ll also explore the lifestyle aspect of this journey and the challenges and triumphs of being an entrepreneur in the ever-evolving tech space.

This is more than just a blog. It’s an invitation to join a conversation. I believe that by sharing our experiences and insights, we can collectively unlock the power of technology to build thriving businesses and create an abundant future with exciting possibilities. So, buckle up, get curious, and join us on this digital transformation journey together.

Simon Sorour Profile

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